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Proven Client Results Case Studies

How Pivot Built a Family Law Firm’s Digital Presence From the Ground Up in Oakville

Alves Law Case Study

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+209%

Form Fills & Phone Call Leads

(Over 12 Months)

!

+2,567%

Organic Taffic

(Over 12 Months)

!

+396%

Keyword Growth

(Over 12 Months)

!

+300%

Top 3 Position Keywords

(Over 12 Months)

What We Did To Help

Services Provided

SEO Services

  • Keyword Research, Competitor Analysis & Content Gap Audit

  • On-Page Optimization (metadata, headings, internal linking)

  • Technical SEO (schema markup, site speed, crawlability improvements)

  • Local SEO (Google Business Profile setup & optimization, citation building)

  • Content Strategy (family law guides, blog posts, FAQs, service pages)

  • Link Building & Authority Growth

  • Conversion Rate Optimization (UX-focused landing page improvements)

Pay Per Click (Google Ads)

  • Full Campaign Build (no prior account existed)

  • Audience & Keyword Targeting (family law, divorce, Oakville)

  • Ad Group Segmentation by Service Type (divorce, child support, custody, spousal support)

  • Landing Page Alignment with Conversion-Focused Design

  • Ongoing Bid Management, Negative Keyword Filtering & A/B Testing

Website Rebuild

  • Modern UX/UI design aligned with law firm best practices

  • SEO-friendly site structure for family law & divorce services

  • Mobile-first responsive design for an optimal user experience

  • Built-in conversion funnels with clear CTAs

Website Hosting & Management

  • Secure, high-performance hosting with SSL

  • Proactive monitoring, updates, and support

Client Pain Points

Challenges

Alves Law came to Pivot with almost no digital footprint and several major roadblocks:

Low / No Lead Volume

The firm was not generating meaningful inquiries online, leaving them reliant on offline referrals.

Severely Lacking Authority

With no backlink profile and a new domain, the site had no credibility in the eyes of Google.

Outdated Website

The existing site had poor design, lacked technical SEO foundations, and wasn’t mobile-friendly.

No Paid Campaigns

Without a Google Ads presence, the firm had no way to compete for immediate visibility.

Weak Content

Website copy was thin, poorly structured, and not aligned with client search intent.

No Rankings

The firm had virtually no presence in search results for critical family law and divorce keywords in Oakville.

What Worked

Solutions

To address Alves Law’s challenges, we built a strategy that combined a full website rebuild, SEO foundation, and Google Ads campaigns. Our focus was on creating a strong digital presence from the ground up — improving design, search visibility, and lead generation while ensuring long-term stability through hosting and ongoing management.

Full Website Rebuild

  • Designed and launched a new, conversion-focused website with modern UX/UI.

  • Structured the site around core family law services (divorce, custody, support, property division) with SEO-friendly architecture.

  • Optimized mobile experience and site speed for usability and ranking benefits.

  • Migrated the site to a fast, secure hosting environment.

  • Applied proactive monitoring, software updates, and regular maintenance to ensure uptime and performance.

SEO Foundation Build-Out

  • Conducted competitor and keyword research to identify valuable search opportunities.

  • Implemented schema markup (LocalBusiness, LegalService, FAQ) for improved SERP visibility.

  • Created in-depth, authoritative service pages and supporting blogs to target both short- and long-tail keywords.

  • Developed a backlink strategy focused on family law/legal directories and local media mentions.

PPC Campaign Launch

  • Built the firm’s first Google Ads campaigns from scratch.

  • Organized ad groups by service category to maximize relevance.

  • Designed dedicated landing pages with strong CTAs to boost conversions.

  • Added conversion tracking (calls & forms) for accurate ROI reporting.

More Proof

More Case Studies

Criminal Law Firm SEO & PPC Case Study

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+539% In Conversion Rate

!

+22% More Clients On Average Per Month

See Kruse Law's Case Study

Paralegal Firm SEO & PPC Case Study

!

+95% Forms Fills & Phone Call Leads

!

+577% Client Revenue

See OTD Legal's Case Study

Aesthetic Medical Services SEO Case Study

!

+233% Form Fills & Phone Call Leads

!

+157% Increase In Top 3 Position Keywords

See Healthy Image's Case Study

Ready to Grow?

Let’s start building a better campaign with measurable ROI.

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Testimonials

Customer Success Stories

Nothing builds trust like hearing from real clients. Our results speak for themselves, but don’t just take our word for it — here’s what local businesses have to say about partnering with Pivot.

“Pivot has given our company the best service imaginable. On top of that, our business if absolutely flourishing as a result of the exceptional SEO work by Pivot. We have used a few other SEO companies and can honestly say that Pivot is by far the best.”

Lisa Stroeder

OTD Legal

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