PPC and Google Ads Services.
Transform Your Online Marketing with Effective PPC Strategies
Start driving targeted traffic effectively and see results.
Pivot Creative Media specializes in creating impactful PPC (Pay-Per-Click) and Google Ads campaigns that drive results.
In today’s fast-paced digital world, PPC and Google Ads offer a dynamic way to reach your target audience quickly and effectively.
Our expertise in search engine marketing, including both Google Ads and Bing Ads, lies in crafting campaigns that not only increase visibility but also boost conversions and ROI.
PPC That Drives Real Results — Not Just Clicks
WHAT WE OFFER
Running ads is easy. Running ads that convert? That takes strategy. We combine data-driven targeting, compelling creative, and ongoing optimization to build Google Ads campaigns that bring in the right traffic — and turn it into measurable growth for your business.
Custom Campaign Development
We start by understanding your business, goals, and target audience. This insight allows us to create customized PPC campaigns tailored to your specific needs, ensuring each ad speaks directly to your potential customers and drives them to take action.
Landing Page Design & Optimization
The success of PPC campaigns often hinges on a successfully designed and built landing page. We create and optimize landing pages that align with your ads, enhancing the user experience and increasing the likelihood of a conversion.
Keyword Research & Selection
Selecting the right keywords is crucial in PPC advertising. We conduct comprehensive keyword research to identify terms that will drive the most relevant traffic to your site, ensuring efficient use of your budget.
Analytics & Reporting
Transparency is key in our approach. We provide detailed analytics and regular reports on your campaign’s performance, utilizing tools like Google Analytics to give you a clear picture of your ad’s impact.
Ad Creation & Optimization
Our team of creative experts crafts compelling ad copy and designs that resonate with your target audience. We continuously test and optimize your ads for the highest performance, focusing on both click-through rates and conversion rates.
Ongoing Management & Optimization
PPC and Google Ads require constant monitoring and adjustment. We manage your campaigns with a proactive approach, optimizing in real-time to ensure continued success and adaptation to market trends.
Why Us
Why Choose Pivot for Your PPC and Google Ads?
Experience and Expertise
We have years of experience in delivering successful marketing campaigns across various industries. We manage $1M+ annually across all our clients in Ad Spend.
Customized Strategies
We understand that one size does not fit all in digital marketing. Our services are tailored to meet your unique business objectives, incorporating strategies like search ads, image ads, video ads, and shopping ads.
Commitment to ROI
We focus on not just driving traffic but ensuring that traffic leads to tangible results for your business, with a keen eye on metrics like return on ad spend (ROAS).
Transparent Communication
We believe in keeping you informed every step of the way, ensuring a partnership built on trust and mutual understanding.
PPC and Google Ads are powerful tools in your digital marketing arsenal.
Why PPC / Google Ads?
VIEW ALL SERVICES
.01
Immediate Visibility
Unlike organic SEO strategies, PPC ads offer immediate results, placing your brand at the forefront of search engines and partner sites.
.02
Measurable Results
Every aspect of your PPC campaign, from ad spend to cost per click (CPC), is measurable, ensuring clear insight into your ROI.
.03
Targeted Reach
With advanced targeting options for specific demographic, your ads reach the audience most likely to convert, based on location, interests, or online behavior.
.04
Flexible Budgets
You have complete control over your spending, with the ability to adjust your budget based on campaign performance and business goals.
“Pivot Creative Media have taken my business to the next level. Not only incredibly skilled but also one of the kindest and most responsive people I’ve worked with—they always respond right away and can fix anything or answer any question I throw their way. Work ethic is unmatched, and they are genuine, good people who care about clients. Highly recommend working with them.”
Alex Maslanka
The First Dance
Frequently Asked Questions
What Makes PPC Ads Different from Organic SEO?
PPC ads provide immediate visibility and are a form of paid search advertising, allowing your business to appear at the top of search engine results pages (SERPs) for chosen keywords. Unlike organic SEO, which focuses on long-term growth, PPC ads can generate quick results and are particularly effective for time-sensitive campaigns or promotions. Ideally, both PPC and SEO campaigns efforts run simultaneously.
How Do You Determine the Right Keywords for My PPC Campaign?
We use advanced keyword research tools and techniques to identify the most relevant and high-performing keywords for your business. This involves analyzing search trends, understanding your target audience’s search behavior, and balancing high-competition keywords with long-tail phrases to ensure the most efficient use of your ad spend.
Can PPC and Google Ads Work for Any Type of Business?
Absolutely! PPC and Google Ads are versatile and can be tailored to suit businesses of all sizes and industries. Whether you’re a local business looking to drive foot traffic, an e-commerce site aiming to boost online sales, or a B2B company seeking leads, PPC can be customized to meet your specific goals and target audience.
How is the Success of a PPC Campaign Measured?
Success is measured using a variety of metrics, including click-through rates (CTR), conversion rates, cost per click (CPC), and overall return on ad spend (ROAS). We also look at qualitative factors like ad relevance, landing page experience, and overall ad rank in search results.
What is the Role of Landing Pages in PPC Campaigns?
Landing pages play a crucial role in converting visitors from your PPC ads into customers. A well-designed landing page should align with the ad’s message and offer, providing a seamless and relevant experience that encourages users to take the desired action, whether it’s making a purchase, signing up for a newsletter, or filling out a contact form.